Media Magnetism

Media Magnetism This is a masterful compilation of twenty four media professionals sharing insider snapshots of the complex and terrifying world of Media Christina Hamlett weaves different voices into a tapestry that manages to convey the 360 panorama of what media truly means and how mere mortals can not only aspire to their fifteen minutes of fame, we can come to terms with what it will actually take on our part to get there, and keep the limelight shining Gone are the days we could walk into a PR agency, fling out our resume and demand, Make me rich and famous Media is not a singular dimension entity with a one size fits all solution this is highlighted in the layout of the advice One says to mail out a series of items as part of our press kit the next says don t bother mailing out press kits these days, everything is done digitally If we diligently followed every tip in the book, we would catch on such apparent contradictions But the advice is not contrary for some situations, a professional, physical press kit is called for For others, a digital kit could be best Sometimes we may require both Media is dynamic, scientific, visceral and for all that this book makes possible to Do Yourself, it also showcases where we will need another person, with a trained eye, to guide us through the ropes Gratefully Ms Hamlett has cherry picked a panoply of professionals to approach for said guidance With media, like motion pictures, what we as the untrained audience see and what happens behind the scenes to make the final two hours possible are two very different things By approaching the vastness of media from both sides of the table, Ms Hamlett leaves us with a new appreciation of media professionals and excitement at the prospect of participating in this team sport Now that we know the nitty gritty of what really goes on, media is no longer the daunting universe of princesses and ogres, but people working with other people to help them succeed in their unique and shared goals A word of warning I bought the Kindle version and notated every point I could use Before I was 50% through, I had 174 notes I could not easily flip through pages and I got overwhelmed Media Magnetism warrants paying out the 14.95 for the paperback, taking an exacto knife to the book, and creating a DIY workshop around this goldmine of practical knowledge Punch holes in pages, insert into a binder, use page separators for the sections Social Media, Interviews, Photo Shoots, Press Kits, etc and print out guest blog posts from www.mediamagnetism.org, then write a one page Plan of Action for each section Website, TV, etc to check off as we go along Once we have our strategic plan, we re ready for tactical planning Every business and person will benefit from buying and applying this book to achieve success. IS YOUR BUSINESS CLOSE UP IN PERFECT FOCUS Attracting And Maximizing Great PR Opportunities For You, Your Idea And Your Organization Is As Much An Art As It Is A Science If You Want To Sparkle In The Spotlight In This Must Have Book Covering All Aspects Of Today S Media Relations, Industry Experts Offer Been There Done That Tips, Resources And Guidelines On How To Make Influential Connections Become Sound Bite Savvy Endear Yourself To Reporters Survive Awkward Moments Use Social Media Wisely Manage A Cost Effective Campaign Looking For That Portal To Media Magic It S Right Here In Your Hands This review is from Media Magnetism How to Attract the Favorable Publicity You Want and Deserve Paperback If you want to see your business progress then Media Magnetism , could be the book for you.Edited by Christina Hamlett , this book is primarily targeted towards individuals and organisations seeking media moments that will put them in the spotlight Christina Hamlett, has a wealth of over forty years experience in media and brings with her a cast of leaders in various fields who stage their in depth knowledge within segments throughout the book These experts comprise Wendy Anderson, Amandah Tayler Blackwell, Lori Bumgarner, Shawne Duperon, Devin Ford, Deborah Genovesi, Leanne Hoagland Smith, Shel Horowitz, Peter M Kelly, Ross Kimbarovsky, Anthony Kirlew, Jeff Maxwell, Lana McAra Shannon Mouton, Andrea Obston, MJ Pedone, Mike Samson, Flo Selfman, Jeremiah Sullivan, Dr Ryan Van Cleave, Brandy Wheeler, Michael Wong and Gale Zucker Gone are the days of the corner dairy With the ever increasing potential of internet, television and other technology, the world is one s oyster and it is all about winning getting to the customer first There is no respite for the straggler who, without this media knowledge, is likely to be trampled in the stampede Today it is all about exploiting opportunities and resources, timing, creating good first impressions, and probing the phenomenological world of the customer and intended promoter by asking the question what is in it for them This book reminds us that at all times one needs to be informed, vigilant and meticulous, irrespective of whether it is for a television interview or simply an email It is a bible to business providing guidance down a pathway to success through effective marketing.In the past, in completing accounting and management qualifications, I have found such books on accounting, management and marketing to be dry and boring This was not my experience in reading this book I enjoyed the various excerpts where each contributor shared experiences to illustrate points Everyone loves to hear a story and I found many to be delightfully entertaining including the one about the dental floss This book was very easy to read, though I felt that the internal layout would have benefited by having chapters making it clearer to follow, especially since I was using an electronic version The forum in the front of the book, setting out the various writers credentials, was appropriate given the number of contributors However, with such a generous offering of experts, I needed to flick back and forward to recall the background of the person writing Possibly a face image and prompt could have headed each excerpt Overall, I have found this book to be informative and most useful, worthy of a five stars rating. Dental Floss Won t Save Teething Problems in MarketingBy Brian Wilson If you want to see your business progress then Media Magnetism , could be the book for you.Edited by Christina Hamlett , this book is primarily targeted towards individuals and organisations seeking media moments that will put them in the spotlight Christina Hamlett, has a wealth of over forty years experience in media and brings with her a cast of leaders in various fields who stage their in depth knowledge within segments throughout the book These experts comprise Wendy Anderson, Amandah Tayler Blackwell, Lori Bumgarner, Shawne Duperon, Devin Ford, Deborah Genovesi, Leanne Hoagland Smith, Shel Horowitz, Peter M Kelly, Ross Kimbarovsky, Anthony Kirlew, Jeff Maxwell, Lana McAra Shannon Mouton, Andrea Obston, MJ Pedone, Mike Samson, Flo Selfman, Jeremiah Sullivan, Dr Ryan Van Cleave, Brandy Wheeler, Michael Wong and Gale Zucker Gone are the days of the corner dairy With the ever increasing potential of internet, television and other technology, the world is one s oyster and it is all about winning getting to the customer first There is no respite for the straggler who, without this media knowledge, is likely to be trampled in the stampede Today it is all about exploiting opportunities and resources, timing, creating good first impressions, and probing the phenomenological world of the customer and intended promoter by asking the question what is in it for them This book reminds us that at all times one needs to be informed, vigilant and meticulous, irrespective of whether it is for a television interview or simply an email It is a bible to business providing guidance down a pathway to success through effective marketing.In the past, in completing accounting and management qualifications, I have found such books on accounting, management and marketing to be dry and boring This was not my experience in reading this book I enjoyed the various excerpts where each contributor shared experiences to illustrate points Everyone loves to hear a story and I found many to be delightfully entertaining including the one about the dental floss This book was very easy to read, though I felt that the internal layout would have benefited by having chapters making it clearer to follow, especially since I was using an electronic version The forum in the front of the book, setting out the various writers credentials, was appropriate given the number of contributors However, with such a generous offering of experts, I needed to flick back and forward to recall the background of the person writing Possibly a face image and prompt could have headed each excerpt Overall, I have found this book to be informative and most useful, worthy of a five stars rating. This book is for people who are new to dealing with media, and it has some great tips even for those who are experienced Did you know there are specific times of day when it s ideal to try to contact people who work in the media industry And that those times are very different for, say, people working in TV news versus print media I didn t That s just one of many examples of the useful facts I learned from this book I also learned about exactly what materials should go into media kits for various purposes, depending on my needs, and even the right way to send a thank you message to a television interviewer.This book has several contributors I thought at first that this situation might cause a problem with the content, because the information is coming from so many different sources However, having multiple contributors, I think, made this into a coaching book Here and there, some ideas are repeated, but the repetition comes from different perspectives with unique twists, which really helped solidify the reasoning behind the advice I felt as if I were receiving coaching from reliable sources.I do want to point out, however, that the book could use one last clean proofread I found occasional minor typos, though nothing that impeded my comprehension My other critique is structural Right after the book s Introduction is a section that introduces all of the contributors and there are lots of them with 1 2 page biographies I didn t feel it was the right place for those bios it would be better to let the readers dive right into the good stuff My suggestion would be to place those bios at the back of the book and have a brief section explaining the concept behind bringing so many contributors together and why these particular people were selected.I suggest using this book as a reference If you want to brush up and prepare for a radio interview, check out the relevant sections If you re working on your social media presence, turn to the Social Butterflies section There s an incredible amount of practical To Do and Not To Do information packed into this book.Thank you for the coaching You ve taken seminars on writing, you ve work shopped your screen play, you ve put in hours developing a brand new product, but no one ever taught you what to do after you ve launched your baby into the world That s where Media Magnetism comes in This edited book, drawing on the advice of twenty four well healed experts, shows you how to market your product The contributors share insider knowledge about how media sources operate, what they re looking for, and how to use this information to your advantage.Media Magnetism is packed with pithy advice how to pitch to various types of media, how to piggyback on current events to pique general interest, how to capitalize on your own expertise, what should go into your press kit, and ways to demonstrate reliability and professionalism in your interactions with assignments editors, influential bloggers, and journalists It provides nuanced and detailed information about the differences between types of media interviews and interview formats and suggestions about preparing for interviews It teaches about the reach of traditional versus new and emerging media outlets, providing guidance about how to decide where to concentrate your efforts It will prove helpful to small business owners, freelance writers, and authors of fiction, nonfiction, and screenplays.This 238 page book is organized into sections to allow readers to readily find the content most relevant to their circumstances, whether it be preparing for a photo shoot or managing a phone interview Each section kicks off with an entertaining discussion by editor Christina Hamlett Whether you read this book from front to back or browse by section, you ll find much of value here Highly recommended If you want to catch the media s attention to help you market your book or product, Media Magnetism is a book you need at your fingertips Compiled by Christina Hamlett, this treasure trove of tips and excellent advice from 24 media, marketing, and public relations professionals is a tutorial that gives you practical ideas to implement in your marketing strategy Hamlett lists her contributors as Faculty, and she s absolutely correct I started taking notes on page 8 in this book and immediately began implementing the contributors ideas in my own book marketing campaign One of the things I especially like about the book is its clear approach and practicality These are not big campaign ideas that require money and staff, but simple things you can do to make yourself attractive to the media For example, the section on cultivating media contacts was an eye opener for me I d never known there were windows of time each day when your email phone call is most likely to result in a media opportunity Rather than using a hit or miss plan, I can now put in place a daily schedule to maximize my media efforts An obvious idea I d previously missed before reading Media Magnetism was to re read my own book before an interview Because I m currently writing the sixth book in a series, my memory is fuzzy about the second book, and during an interview last month, I couldn t remember one of the character s names in that earlier book When I read that tip, I knew that Hamlett and her contributors had the experience I was looking for in a marketing handbook.This is a book I m going to read over and over as I continue to grow my own media magnetism Thank you, Christina Hamlett, for putting this one together MEDIA MAGNETISM edited by Christina Hamlett is so jammed full of advice that having only a digital copy of the book was not enough I just ordered the paperback too It will sit beside me as I plan my next media campaign for my career as a mystery author.This is important to note in my assessment of this how to book in public relations techniques That s because my FIRST career consisted of thirty years doing corporate communications Yes, MEDIA MAGNETISM covers lots that I already know, but it does oh so much Because most of those years were spent before the digital world exploded into public and media relations, I m still learning about the new digital bells and whistles that I haven t used as much This book is not simplistic, yet at the same time it is not difficult to follow In those areas I know most about, I judge the advice to be always sound And no wonder Check out the impressive credentials listed for the bevy of experts who contributed to this compendium For someone who has PR expertise already, MEDIA MAGNETISM provides a great refresher course, and it almost goes without saying that for the novice, it is a god send If you are venturing into promoting yourself or your business, do buy this book And I suggest that you should do it today Media Magnetism How to Attract the Favorable Publicity You Want and Deserve Magnificent Media Magnetism I have been a marketing and public relations professional for a number of decades so, when I picked up Media Magnetism, I was prepared to recognize most of what was said from my own extensive experience Turns out, there was so much for me to learn With this masterful book, author Christina Hamlett has brought together a faculty of distinguished media experts who deliver practical advice in all aspects of marketing and public relations in straightforward and entertaining ways They do not speak in generalities Rather, they are intelligent communicators who are willing to share the specifics of how to best present your product, your service and yourself and be heard in an increasingly loud and cluttered world This book is a must read for all Media majors and individuals who manage communications for themselves or companies of any size It addresses everything from how and how not to conduct yourself in an interview to the most effective use of social networking Frankly, we could all use this information these days Media Magnetism is both encyclopedic and accessible in its content and presentation It s all about learning how to communicate with your intended audience in the most impactful way I can t think of a valuable and timely education Mindy Littman Holland Christina Hamlett s Media Magnetism How to Attract the Favorable Publicity You Want and Deserve, is a good and important read for anyone venturing out into the marketing world with a product that needs media attention to survive This compendium is rich in expert opinion, a virtual think tank full of who can take you there and see you through, with success involving media contact, life blood for a writer, and easy to read examples that give the reader a strong sense of direction and how to with, for making it in this competitive world today Where Hamlett s work succeeds like a textbook it also does not fall short in dryness, it is rich with examples and anecdotes that every reader can relate to, a down to earth winner Highly recommend for anyone needing to interface with the mighty media for their work to succeed Paulette Mahurin, MSN

Is a well-known author, some of his books are a fascination for readers like in the Media Magnetism book, this is one of the most wanted Christina Hamlett author readers around the world.

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  • Paperback
  • 288 pages
  • Media Magnetism
  • Christina Hamlett
  • English
  • 08 April 2019
  • 9781432786496

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